Lukthis® – Independent designer / director
Lucas Ribeiro, also known as Lukthis®, is an independent designer and creative director based in São Paulo, Brazil. With a strong foundation in brand development, art direction, and graphic design, the studio operates at the intersection of art and communication—creating distinctive visual identities for both cultural and commercial clients.
Driven by a passion for visual experimentation, Lukthis® embraces a multidisciplinary approach, blending traditional design principles with contemporary aesthetics. Each project is shaped by strategic thinking and artistic intuition, ensuring that every brand identity is not only visually striking but also rooted in core values and built to connect.
Blurring the Lines Between Art and Design
Blurring the Lines Between Art and Design
My work questions the traditional boundaries between art and design, exploring new approaches to crafting identities that are bold, engaging, and functional. By combining playfulness with precision, I develop flexible, memorable branding systems that evolve with the brand over time. From logos and typography to motion graphics and editorial design, I aim to build cohesive visual narratives that resonate—and endure.
A Unique Creative Process
A Unique Creative Process
Each project begins with a deep understanding of the brand’s essence, values, and ambitions. Through research, experimentation, and refinement, I translate abstract ideas into tangible visual languages that reflect the client’s identity and personality. The process is highly collaborative—aligning design outcomes with strategic goals to ensure lasting relevance and meaning. Whether for cultural institutions, independent artists, or forward-thinking businesses, I strive to create work that is authentic, thoughtful, and distinctive.
Beyond Branding: A Creative Vision
Beyond client work, I pursue personal artistic projects that explore new forms of visual expression and continually recharge my creative process. This spirit of experimentation feeds directly into my commercial practice, bringing fresh perspectives and bold techniques into every collaboration.
Beyond client work, I pursue personal artistic projects that explore new forms of visual expression and continually recharge my creative process. This spirit of experimentation feeds directly into my commercial practice, bringing fresh perspectives and bold techniques into every collaboration.
At Lukthis®, design is a living, evolving language—one that tells stories, stirs emotion, and builds meaningful connections between people and brands.
If you're working on something with purpose, I’d love to hear about it.
SELECTED CLIENTS
BETANO / FLUMINENSE / NEW BALANCE / TIKTOK / GRENDENE / MELISSA / OPUS / VINTAGE CULTURE DESIN / DESINCHÁ / FÁBRICA DO FUTURO / AÚDIO PORTO
SELECTED CLIENTS
BETANO / FLUMINENSE / NEW BALANCE / TIKTOK / GRENDENE / MELISSA / OPUS / VINTAGE CULTURE DESIN / DESINCHÁ / FÁBRICA DO FUTURO / AÚDIO PORTO
OTHER STUFF