Design, Art Direction and Animation for "Tá Escrito", a Betano film honoring Fluminense.
In the voice of Cartola, Betano pays tribute to Fluminense in a campaign by W+K. Using artificial intelligence, the singer’s voice performs the song "Tá Escrito."
With the theme “We Made History,” the piece features historical images set to the song "Tá Escrito," composed by Xande de Pilares.
As a special element, the song is performed by Cartola, one of the team's most ardent supporters. For this, the agency and the brand used artificial intelligence tools developed in collaboration with the studio Comando S Áudio and the film production companies Joint and LUKTHIS Studio.
Press Links: Meio&Mensagem, PropMark, B9, UOL
CREDITS:
Title: "Tá Escrito”
Agency: Wieden+Kennedy Brasil
Executive Production: Joint
Direction: DRVNK (Joint)
Art & Design Direction: Lucas Ribeiro (Lukthis)
Year: 2024
For regular updates follow us: @lukthis.studio
Designed by Lukthis Studio LTDA. © 2024. All rights reserved.
THAT’S WHAT THIS IS ALL ABOUT.
Title: "Tá Escrito”
Agency: Wieden+Kennedy Brasil
Executive Production: Joint
Direction: DRVNK (Joint)
Art & Design Direction: Lucas Ribeiro (Lukthis)
Year: 2024
For regular updates follow us: @lukthis.studio
Designed by Lukthis Studio LTDA. © 2024. All rights reserved.
THAT’S WHAT THIS IS ALL ABOUT.
