LUKTHIS® STUDIO - LOOKIN' FRIDAY

Visual Identity for Lookin'Friday - A video production and creative agency based in Frankfurt, with a '90s aesthetic.

The Visual Identity of Lookin' Friday is an ode to an entire generation. In the 90s, we had the first big tech boom. It was the last generation to experience a life outside screens, and that's exactly why it has a perspective that blends the analog and the digital. Fashion was vibrant, the streets were wild, the cry of freedom from a whole generation translated through music, graffiti, and skateboarding. All of this inspired us to pay homage to what inspires and literally to the founders of Lookin' Friday. 90's kids. This generation has grown up. It's now adulting. Running companies. But here, we believe that roots need to be kept intact. Only that way can we truly deliver what we propose. And there's no better way to do that than by being yourself.

For the creation of Lookin' Friday's new logo, we drew inspiration from iconic logos of the 90s and gave them a modern and contemporary twist. As we mentioned, this generation has grown, and we need to adapt. It's a new era, and we're right in the heart of the game.

In an authentic and honest manner, we tried to capture a glimpse of the 90's perspective. Through straight lines that give certainty to the message and bring the necessary solidity to a company’s face - without losing the fun of it. We're talking about perspective, different angles, framing, and journey. And it's all about that.

CREDITS:
Client: Lookin' Friday
Location: Frankfurt, Germany
Creative Direction & Visual Identity: Lucas Ribeiro (Lukthis)
YEAR: 2023

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