LUKTHIS® STUDIO - PRE GIANT

Creative direction and Visual Identity for Pre Giant®️, an agency born from ancestral echoes and reimagined through digital vision.

The Pre Giant project was born from the need to build a contemporary brand rooted in timeless symbols. We drew inspiration from ancestral elements and the idea of a “time before giants” — a realm that precedes the monumental, where essence was still pure, instinctive, and raw. This vision guided the creation of an identity that balances primitive strength and contemporary minimalism, translating the brand’s name into a visual system that breathes clarity, scale, and impact.

A central axis of the process was the exploration of artificial intelligence as a creative tool. Based on strategic branding guidelines — such as verbal territory, color palette, and graphic concept — AI was used to generate images that evoke almost archetypal visual universes: mythical landscapes, organic textures, and atmospheres that hint at the unknown. These images do not replace design but expand its power, enabling the exploration of narratives that connect past and future.

The result is a versatile visual ecosystem, where logo, typography, and graphic elements coexist with image compositions co-created with AI. Each output was carefully selected, refined, and adapted to align with the Pre Giant identity.

Thus, the brand positions itself as a case of innovation and memory, capable of retrieving ancestral inspirations and projecting them into the digital present — where design and artificial intelligence converge to materialize a unique and unforgettable imaginary world.

CREDITS:
Client: PRE GIANT
Cliente Location: Jeddah, Saudi Arabia
Year: 2025

Creative Direction & Graphic Design: Lucas Ribeiro / Lukthis Studio

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All rights reserved. Lukthis Studio LTDA. 2025.

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