Visual identity for DOWNTOWN CULTURE - A label by DJ and producer Vintage Culture.
DOWNTOWN CULTURE is an ode to the urban pulse—a gathering that transforms the raw street aesthetic into a vibrant celebration of sound and visuals. Inspired by the dynamic energy of major metropolises, the event features striking typography reminiscent of public signage and graphic elements that evoke movement, flow, and the authenticity of the urban underground. In doing so, the festival establishes itself as a universal meeting point where electronic music seamlessly fuses with street culture to create a unique experience.
Graphic elements commonly found in urban centers—such as arrows, cones, stylized subway signs, pictograms, and schematic maps—have been integrated into the identity, symbolizing movement, flow, and interconnection, all principles that define electronic music.
DOWNTOWN CULTURE is a touring festival. The first event took place in Orlando, FL, and in 2025, it will also be hosted in the main capitals of the USA.
CREDITS:
DOWNTOWN CULTURE
Executive Production: More Bass Intent
Services: Creative Direction, Brand & Visual Identity
Creative Direction & Design: Lucas Ribeiro / Lukthis. Studio
Client Location: Orlando, USA
Year: 2025
For regular updates follow us: @lukthis.studio
Designed by Lukthis Studio LTDA. © 2025. All rights reserved.
THAT’S WHAT THIS IS ALL ABOUT.
DOWNTOWN CULTURE
Executive Production: More Bass Intent
Services: Creative Direction, Brand & Visual Identity
Creative Direction & Design: Lucas Ribeiro / Lukthis. Studio
Client Location: Orlando, USA
Year: 2025
For regular updates follow us: @lukthis.studio
Designed by Lukthis Studio LTDA. © 2025. All rights reserved.
THAT’S WHAT THIS IS ALL ABOUT.
